Campaigns

  1. Custom Campaign Pages: Summer Events

    I designed the Summer Events campaign web page run by Auckland Transport in association with ATEED using custom CSS. The web page meets accessibility standards and is responsive on different devices.

    Summer Events campaign

  2. Safe Intersections campaign

    This is a campaign page I set up (along with a short URL) for the Road Safety section of the Auckland Transport website. The short URL was used in print advertising to direct users to this web page.

    The web page meets accessibility standards and is responsive on different devices.

    Safe intersections campaign for Auckland Transport
  3. Black Sabbath promotion

    See Black Sabbath live in London was an in-house promotion run by The Rock Radio Station in 2013. While the promotion was an on-air promotion, I created this custom page to raise awareness of the promotion. I designed the graphics for this page and embedded the playlist displayed.

    Black Sabbath campaign
  4. Custom Campaign Pages: Sober Driver

    I designed the Sober Driver campaign web page run by Auckland Transport using custom CSS. The web page meets accessibility standards and is responsive on different devices.

    I also uploaded the promotional video to the AT Youtube channel and ensured it was accessible by including the transcript as captions.

    Sober Driver campaign


  5. Auckland Parking Discussion

    The Auckland Parking Discussionis was a consultation currently run by Auckland Transport. I created the graphics for this page and designed the layout of the page.

    The web page meets accessibility standards and is responsive on different devices.

    Auckland Transport Parking Discussion
  6. Lost In A Box 2 promotion

    Lost In A Box 2 was an in-house promotion run by The Edge Radio Station in 2011. Through the website, we took entries for people willing to be locked in a room for 21 days while the country guessed their location in order to win a cash prize. On theedge.co.nz myself and my co-workers created a mini site to host all the content for this promotion.

    We streamed webcams inside the room itself so users could watch our chosen contestants as they underwent daily challenges and tried to figure out clues as to their location. We also hosted live Twitter and Facebook feeds on the website resulting in an increase in user interaction.

    Daily clues were posted onto the mini site helping users come closer to finding the location of the box. Videos and photos of the challenges were also posted daily on the website.

    The promotion received a massive response via radio, television and newspaper coverage. The promotion itself was nominated for Best Radio Promotion in the 2012 New Zealand Radio Awards.

    Lost In A Box 2








  7. The CLEAN & CLEAR "Flashtastic" Campaign

    CLEAN & CLEAR approached Saltwater GIRL to promote their new shine control product.

    We came up with a 3 month long, 360 degree campaign with a competition element, where contestants would upload a picture of themselves and their best friend onto our NING platform with their details. The response was overwhelming resulting in about 100 entries in 4 weeks. We then chose 5 sets of best friends to be brought to Durban, South Africa, for a photo shoot. They  received CLEAN & CLEAR hampers as well as had their hair cut and styled.

    The next step in the campaign was to upload the photo shoot images of each set of friends onto our NING platform where users could vote for their favourite set of best friends. Finally, the winning pair were featured in our magazine with CLEAN & CLEAR branding and each received a camera courtesy of CLEAN & CLEAR

    The campaign was an overwhelming success in terms of interactivity between our brand and our users.

    CLEAN & CLEAR
  8. Rock Wives

    Rock Wives was an in-house promotion run by The Rock Radio Station in 2012. Through the website, we took entries for women contesting to be the hottest wife or partner in New Zealand as voted by our audience. My co-workers and I created a mini site to host all the content for this promotion.

    We set up a photo gallery of entries as well as a voting mechanism further into the competition.

    Rock Wives campaign